As VP/general manager of Brandstorm, Eric Spahr brings two decades of experience in brand strategy, new product development and innovation. His passion is uncovering game-changing insights into consumers' relationships with a brand -- how they use it, view it, feel about it. Through these insights, he has led teams that have produced highly successful brand equities, innovation platforms and brand character visualizations for clients like Procter & Gamble, Starbucks, ExLax, Coca-Cola, Alcoa -Reynolds Wrap, Johnson & Johnson, Abbott Nutrition, and Chiquita.
Spahr heads up Brandstorm, an innovation and brand strategy consultancy that is part of Northlich, one of the leading independent communications agencies. Brandstorm uncovers emotional connections that take companies deeper into the consumer experience, and then translates this understanding into a differentiating insight and game-changing consumer proposition.
